In 2009 POKE was a restaurant concept developed in Buenos Aires, Argentina. Inspired by Pacific Rim “street-food” Hawaiian Islands (plate lunch), Costa Rica (casado), and Perú (anticucho), POKE offered a unique menu and dining experience for Buenos Aires ‘foodies’ and expatriates.
A new, fun, faster way of ordering and eating from a menu that provides variety every day.
APPROACH • PROCESS
Buenos Aires restaurants offered little variety to the standard “menu del día”(menu of the day). With an influx of a young international audience Poke saw a tremendous opportunity to provide an alternative to the status quo.
After extensive market research I created a business plan for the concept. I developed the POKE brand and strategy. Designed a logo and menu. Built a Twitter presences (Instagram didn’t launch till 2012) and worked with Buenos Aires Delivery to build an online ordering platform that completed the pop-up concept. Having a service and hospitality background I ran the restaurant as head chef.
RESULTS • OUTCOME
POKE launched in the summer of 2011 and was the first pop-up restaurant in the city.
Being early to market, Poke exploited voids in the food and beverage industry of Buenos Aires. Through creativity, innovative product offerings, higher degrees of operating efficiency, business pragmatism, and genuine, consistent service, POKE received the critical praise of ‘foodies’ and left a lasting positive impression on its customers.