Set amongst the Moloa’a Forest Reserve, The Palmwood guesthouse is a secluded and private 5 acre estate on Kauai, Hawaii. As a bed-and-breakfast, it has the personal touches guests are unlikely to come across at major resorts.
Partnering with The Palmwood, the goal was to tell an aspiring and engaging story that authentically resonated with locals, guests, and potential customers. The results being to increase brand awareness, customer conversion, and retention.
This is an unparalleled property. The other reviews capture the power of the landscape, the clear attention paid to every detail, and the warmth with which Eddi applies effort to making the Palmwood such a true success.
APPROACH • PROCESS
To achieve the outcomes set forth, I focused on brand development while strategically distributing content through owned editorial and social channels. Through the use of online and offline marketing campaigns, I built relationships with content outlets and developed long-term media partnerships, always keeping in mind the customer journey and guest experience.
RESULTS • OUTCOME
By developing and guiding The Palmwood voice at all brand touch points, I was able to leverage the power of word-of-mouth marketing converting past guests into unofficial publicts. This directly increased year over year sales, and resulted in an increase in customer satisfaction, long-term social engagement, and customer retention.