Travelogues organically started with my Instagram @cookwilltravel. I take photos and connect cultures, partnering with brands to tell their unique stories. This is the future of paid media.
We naturally engage through storytelling. Peer to peer, grassroots and word-of-mouth are three of the most powerful marketing channels that exist. While digital technology and social media promise to add massive value, people are increasingly content weary and attention spans are dwindling. Audiences are eager for inventive storytelling that resonates, creates possibility, and is directly beneficial. Well crafted narratives engage. Engagement creates opportunities to contribute back to the network, add value, earn trust, and expand reach. At its core storytelling drives emotional engagement, resulting in increased ROI.
COOL N VINTAGE