Travelogues organically started with a hand-me-down iphone with camera my aunt gave me when I was living in Buenos Aires, Argentina. That was 2012.
We naturally engage through storytelling. Peer to peer, grassroots and word-of-mouth are three of the most powerful ways to communicate an idea. While digital technology and social media promise to add massive value, people are increasingly weary of content, automation and authenticity. As well our attention spans are dwindling, and with the time we do have left we are eager for something meaningful. A resonance.
Audiences are eager for storytelling that resonates, creates possibility, and is directly beneficial. Well crafted narratives engage. Engagement creates opportunities to contribute back to the network. Add value. Earn trust, and expand reach. Well-crafted storytelling drives emotional engagement, resulting in increased ROI.
I collab with brands to tell their unique stories. This is the future of paid media.