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Bonfires on the beach, first light surf sessions, windows down on a weekend road trip. These laid-back, no-shoes days are what inspire Wellen. Originally born in SoCal, honed during San Francisco’s Indian summers, and tested on travels to Montauk, Bali, and beyond, Wellen partners with responsible factories around the world to craft soft, sustainable essentials for sun and swell.

LOCATION

I’ve always been drawn to whatever lies around the next bend. Growing up in Southern California I spent all my teens and most of my twenties driving up and down PCH. Mostly between Long Beach and Huntington. But I’d drive near and far, South Orange County, San Diego, Ventura all in search of spots I read about in Surfer or heard in a song. I once made a pilgrimage up the coast to Santa Lucia because of a Mason Jennings album.

When Huckberry reached out for my help with the launch of Wellen, they pitched a drive along PCH. From Big Sur to Santa Barbara. A 200 mile stretch of highway I was somewhat familiar with. Memories of that Mason album and growing up in Southern California exploring coastal beach towns came flooding back. All those summer nights with the windows down and the floor heater blasting, to the long drives home under pastel skies as the sun set into the Pacific. I knew from experience this coastal exploration was going to be a good one.

From Los Angeles I flew up to San Francisco, where I was greeted by an ‘85 Land Cruiser with two boards strapped up top, an empty cooler in the back, and a few Wellen samples. We picked up our photographer, and from there the three of us headed to the coast. Then south. And for three days we made our way along the rugged California coastline, rubbernecking the entire way, in search of goodlight and a little swell. 

I’m not sure what lies around the next bend for Wellen, but if it’s anything like what’s in the rearview, there is miles of coastline to go! 

 
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